Ten Degrees

Ten Degrees



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Number/street name:
100a George Street

Address line 2:



HTA Design LLP

Architect contact number:

Tide Construction.

Planning Authority:
London Borough of Croydon

Planning consultant:
HTA Design LLP

Planning Reference:
17/04201/FUL; 18/04632/DISC

Date of Completion:

Schedule of Accommodation:
1B1P: 97 homes / 18% 1B2P: 247 homes / 45% 2B4P: 164 homes / 30% 3B5P: 36 homes / 7%

Tenure Mix:
80% private rental / 20% affordable

Total number of homes:

Site size (hectares):

Net Density (homes per hectare):

Size of principal unit (sq m):

Smallest Unit (sq m):

Largest unit (sq m):

No of parking spaces:

Scheme PDF Download

Planning History

100a George Street had been empty since 1989 when Essex House, an 11 storey office building, was demolished. In 2014, the site was given planning consent for two residential towers. In early 2017, Tide Construction saw the opportunity to unlock this prominent site and engaged fully with the London Borough of Croydon to revise proposals to meet the current needs of the borough, and these were granted planning permission in December 2017.

The Design Process

Ten Degrees is the pioneering development of the world’s tallest modular building as two interconnected residential towers of 38 and 44-storeys. It marks the gateway to Croydon’s cultural quarter, with the new public realm of a ‘woodland winter garden’ fronting George Street. It enjoys the highest level of public transport accessibility, located opposite East Croydon’s transport hub with London Bridge and Gatwick both 15 minutes away. George Street is also a key route to the historic and commercial heart of Croydon.
Due to its central location, there are a wealth of facilities around the site and the residents of Ten Degrees enjoy shared amenities that include a full concierge service, podium garden, a pet spa, a co-working space and podium garden at the lower level. This is complimented by upper floors with spectacular views, roof top terraces, gyms, yoga studio, cinema room, residents’ lounges, games rooms, private dining, and event rooms. HTA’s architecture and interior design teams worked in an integrated manner to ensure that the buildings aesthetics were coherent in every aspect and level of detail.
Ten Degrees was purposed designed as a build-to-rent exemplar for Greystar, offering 546 new homes of which 109 are offered as affordable housing. The towers provide a range of homes from studios to 1-, 2- and 3-bedroom homes. 50% of homes are dual aspect and remainder face east, south or west to ensure every home has direct sunlight. Refuse and parking is all incorporated discretely in the basement of the building.
The design draws on the site’s history and Croydon’s heritage of mid-century buildings including the iconic No.1 Croydon. An innovative terracotta facade creating varied colours, reflections and textures was developed to echo the marble of nearby Grade 1 listed Fairfield Hall.

Choose a few key elements you want to promote

The redevelopment of the former Essex House at 100a George Street delivers the world’s tallest modular building, reusing a brownfield site that had been vacant for over 30 years. Realising a building of this scale and quality in just over 3 years from concept through to delivery required innovation in every aspect of the design. It is the culmination of an ongoing partnership between Tide Construction and HTA, who worked closely with Greystar to create an exemplar in how Build to Rent can combine high quality homes with wide ranging facilities while contributing to wider regeneration of the area.

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Scheme Information


  • Multi-Aspect Apartments


  • High rise
  • High density


  • PRS
  • Mixed Tenure


  • Urban Infill


  • Contemporary Design
  • Modern methods
  • Off-site


  • Building energy in use (any target above Regs)

Outdoor areas

  • Roof Gardens
  • Roof Terrace
  • Outside Terrace

Surrounding Area

  • Communal Spaces
  • Public open space


Key Building Stats: • Operational regulated energy 43.24 kWh/m2/yr • Unregulated energy 21.62 kWh/m2/yr • On-site energy generation 100% • Annual mains water consumption 0.105 m³/occupant • Airtightness at 50pa 5 m³/h.m² • Heating and hot water load 39.7 kWh/m²/yr • Overall area-weighted U-value 0.5 W/m²K • Design life 60 years The astonishing innovation of Vision Modular Systems and sophistication of their integrated supply chain enabled the project to be delivered on site in just 30 months, with significant benefits of reduced disruption, massive reduction in construction waste and 40% less embodied carbon compared with traditional construction. Modular Delivery benefits (Vision Modular Systems): • 80% less vehicle movements to site - less noise, dust & transport related emissions • 80% less construction waste onsite of which 100% was diverted from Landfill • 98.88% of factory waste produced for George Street was recycled • 40% reduction in embodied CO2 emissions • Settled, less transient workforce enables a more diverse Vision team to cycle to work