As a Build to Rent development, residents will benefit from an array of communal amenity spaces; 2,000 sq m internally at first floor with an in-house gym and residents’ lounge, and a total of 1,565 sq m exernally in the form of courtyard gardens and rooftop terraces, which have panoramic views of London and the Olympic Park. Additionally, 70% of apartments are provided with private balconies. The new pedestrianised, public square at the heart of the site also proposes a variety of activities from pop-up markets to outdoor cinemas, activated by retail, cafés, community and work spaces.

Planning History

The development forms the southwest corner of the Bromley-by-Bow South masterplan that formed the local SPD. Detailed planning consent was achieved at committee in January 2018, and a section 96A application was submitted in December 2018 following Guinness Development’s purchase from Danescroft Land Ltd. The Quality Review Panel offered their unreserved support for the proposals, commending the architectural design as “outstanding”. The London Borough of Tower Hamlets also supported the design. In addition to the affordable housing offer, the S106 contribution, signed in September 2018, includes £2.5 million towards the A12 junction works and the provision of affordable workspace within the proposals.

Project Team

Architect: Assael Architecture
Developer:
  • Guinness Developments Ltd
  • Danescroft Land

  • Development Data

    Site size (ha): 0.99
    Estimated date of completion: 04/01/2022
    Schedule of accommodation: 29 x studio apartments, 196 x 1 bed apartments, 243 x 2 bed apartments, 32 x 3 bed apartments
    Tenure mix: 75% Build to Rent / 25% Discount Market Rent (by hab rooms)
    Size of typical home: 70
    Parking spaces: 29

    *All information published is as provided by the awards applicant

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