HD Awards 2025 - Shortlist Announced
Ashmere Phase 1

Ashmere Phase 1

Completed

Shortlisted

Planning Application Link View map

Number/street name:
Longhoughton Avenue

Address line 2:
Ebbsfleet Garden City

City:
Ashmere

Postcode:
DA101FU

Architect:
PRP

Architect contact number:
02076531200


Developer:
Countryside Clarion (Eastern Quarry) LLP.

Contractor:
Countryside Partnerships North & South

Planning Authority:
Ebbsfleet Development Corporation

Planning consultant:
Savills

Planning Reference:
EDC/19/0196

Date of Completion:
01/2024

Schedule of Accommodation:
12x1 Bed Flats, 149x2 Bed flats, 14 Flats over garages, 11x2 Bed houses, 63x3 Bed Houses, 32x4 Bed houses

Tenure Mix:
74.8% Private sale, 25.2% Affordable homes: split 79% Shared Ownership, 21% Affordable Rent

Total number of homes:
281


Site size (hectares):
5.56

Net Density (homes per hectare):
50.5

Size of principal unit (sq m):
70

Smallest Unit (sq m):
50

Largest unit (sq m):
148

No of parking spaces:
434 total: 376 allocated, 58 visitor

Scheme PDF Download



Planning History

PRPs ‘Area Masterplan’ and design code for Ashmere, a new village within the wider Ebbsfleet Garden City, was approved by Ebbsfleet Development Corporation in June 2019. PRP then developed detailed proposals for the first reserved matters phase at Ashmere, consisting of 281 homes, which was granted planning consent in April 2020 and a further 235 homes in a second reserved matters phase which were granted consent in July 2021. Phase 1 is now complete with Phase 2 under construction.

The Design Process

Ashmere, a new Garden Village within Ebbsfleet Garden City, is designed to be a modern interpretation of the UK's garden city heritage reflecting healthy new town principles,

Setting and Masterplan
Located within a disused chalk quarry, Ashmere will provide 3000 new homes, community facilities, shops, a school, neighbourhood greens, extensive open spaces and sustainable transport connections that we hope will create a unique, locally distinctive, sustainable, healthy and vibrant new neighbourhood within Ebbsfleet Garden City.

Phase 1 of Ashmere forms the entrance into the new village and the initial frontage onto the chalk cliffs. It follows the Masterplan requirements for locally distinctive Industrial and Farmland Heritage character areas.

Maltings Buildings and Oast Houses
The main entrance into the village is inspired by the local historic brewing industry with apartment buildings reflecting the character of large Maltings buildings. ‘Industrial’ courtyards behind accommodate parking and are defined by Oast House inspired dwellings. These separate the courtyards from quiet landscaped spaces which provide areas for retreat away from the busier streets.

Cliffside Housing
To the south the design code proposes a rural Farmland heritage character. Here informal frontage reflects the irregularity and boarding of local traditional villages like Cliffe. Light and dark boarding has been selected here to reflect the chalk cliffs opposite. These homes overlook the cycle routes, play areas and landscaped swales that surround the masterplan.

Farmyard Inspired Homes
Behind this frontage inward-looking groups of farmyard inspired homes are clustered around landscaped spaces to create a focus for neighbourly interaction while footpaths provide connection to the wider open spaces and routes.

Formal ‘Victorian’ Avenue
Finally, a formal avenue that reflects the character of suburban Victorian streets in nearby Gravesend, marks the transition between these Farmland and Industrial Heritage areas into the central urban areas that will come in future phases.

Key Features

• A new Garden Village designed around healthy new town principles.
• A distinctive local character inspired by local villages, towns, the brewing industry and the unique setting of the surrounding chalk cliffs.
• All homes enjoy easy access to richly planted open spaces and pedestrian/cycle friendly routes to promote healthy, sustainable lifestyles and community interaction.
• Tree lined streets, biodiverse landscape and swales run through and around the new homes.
• Dwellings of all sizes with 25% affordable and NDSS / M4(2) compliance create a healthy mix of homes that suit modern households of all ages, income or mobility.

Download PDF

Scheme Information

Type

  • Multi-Aspect Apartments
  • Detached
  • Semi-detached
  • Terrace

Size

  • Medium density
  • Low density

Cost/ownership

  • Affordable
  • Private Ownership
  • Shared Ownership
  • Mixed Tenure

Planning

  • Large New Settlements

Construction/Design

  • Brickwork
  • Contemporary Design
  • Local Vernacular
  • Vernacular
  • Modern methods
  • Off-site

Sustainability

  • Biodiversity/Building with Nature
  • Building for a Healthy Life
  • Low embodied carbon construction
  • Low Energy in Use
  • Sustainable urban Drainage Systems

Outdoor areas

  • Outside Terrace
  • Biodiversity
  • Garden

Surrounding Area

  • Healthy Streets
  • Landscape
  • Communal Spaces
  • Play Spaces
  • POS
  • Public open space

Sustainability

The garden village of Ashmere seeks to create an environmentally, socially and economically sustainable new neighbourhood within the wider Ebbsfleet Garden City. The infrastructure of the masterplan is underpinned by the sustainable Fast Track dedicated bus route that will link Ashmere to Bluewater shopping centre in the west, Ebbsfleet Railway Station in the east and all the community, education, sports, leisure and retail facilities in the adjacent new villages of Alkerden and Caste Hill. These extensive local facilities support local living, working, community and leisure activities connected by sustainable transport links to reduce dependence on cars. Ebbsfleet international station provides wider connections into central London. Within Ashmere a new primary school, shops, comm unity facilities and circa 3000 homes will be located around a series of neighbourhood greens and a central village green which are all connected by landscaped pedestrian and cycle friendly routes to promote community interaction, healthy lifestyles and provide open spaces on everyone’s doorstep. Surrounding the village, a ring of landscape separates new homes from the chalk cliffs providing biodiverse swales, wetlands, circular walking and cycle routes, play areas and open spaces. A variety of small, medium and large homes of mixed tenure achieving NDSS and M4(2) standards provide for a diverse community that can age in place, promoting community cohesion and all the benefits of community support. All houses are fitted with EV charging points with extensive provision for EV charging within shared parking areas. A fabric first energy efficiency approach is delivered with off site manufactured timber framed houses. Efficient heating systems are supported by photovoltaic roof panels and highly insulated and sealed building envelopes.
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